HH3_Property Guide (1)

This Guide has been prepared for Hamnett Hayward

by GLARIC CONSULTANCY LIMITED, 58 Hove Road, Lytham St Annes, FY8 1XH

T: 0800 1303 556 E:

glaric@aol.com

www.glaric.co.uk

may be reproduced, copied or stored in any way whatsoever without the

prior written permission of the publisher. (10.15)

What is Home Staging and

how to get it right?

Home staging is the art of presenting a home for sale. We

have just talked about getting your house ready for sale, home

staging is taking it that one step further. You are not just selling a

home, you are selling a lifestyle, and as such you need to project

that lifestyle into each room. This can be subtle as a couple of

accessories, to catering for all the senses.

Look at each room as a photograph. You have made a canvas by

getting it ready for sale, now you need to dress it.

Fresh flowers in a room add not only some colour but their beautiful

scents in each room. Look at adding fresh flowers to key rooms

such as the kitchen, living room and master bedrooms.

A way of bringing a feeling of freshness into your kitchen is using

lemons and limes. Use a big bowl or vase and fill with your

citrus fruits and place in an eye catching clutter free area of your

kitchen.

Look at adding a lifestyle display e.g. a baking bowl, spoon and

flour placed in an area of your kitchen you could use for baking.

Your dining table should be set with your matching or contrasting

place settings.

Add splashes of colour throughout your home with accessories.

Don’t go overboard, just a couple of cushions or a lamp would be

perfect. If your children’s bedroom allows, set up a board game

or something similar. Only do this if the room is big enough and

it doesn’t make the room feel cluttered.

Don’t forget about outside! Think about how you use your outdoor

space and weather permitting, set the scene with chairs, tables

and a place setting.

“Staging is important because buyers aren’t looking to buy your

home; they’re looking to buy a house that they can easily imagine

becoming their home. Staging is the process of turning your

home into an attractive and well-maintained but ‘blank canvas’

house that will appeal to as many buyers as possible.

Most people struggle to imagine rooms any other way than how

they see them in your photos, so to get a top price sale in a

reasonable amount of time, you’ve got to do the work for them

and make it as easy as possible for them to mentally move in.

Buyers are picky these days, and they also want to get as much

as they can for their money. This means that to get a top price

sale in a reasonable amount of time, you have to present buyers

with a great deal. That does not mean being cheaper than other

similar houses, but it does mean your house looking better when

compared to the competition and eliminating any reasons the

buyer could have for wanting to reduce the price.

Creating kerb appeal, fixing all maintenance issues, presenting

each room so it looks as welcoming and spacious as possible,

and really thinking about how a stranger would view your house

will all help you get fabulous photos and entice those buyers in.

It is a competition between you and the other vendors, so think

like a buyer, roll your sleeves up and make your house the best

option for miles.” Anna Hart, Anna Hart Property Consultancy

We would recommend that you stage your home for photographs

and viewings. Take real care and attention with your photographs-

these are extremely important for marketing your home, and often

it is a potential buyer’s first impression. For viewings, pick a

number of small staging elements that are easy for you to do, as

we know how life always gets in the way.

Stage your home and create the dream for your buyers.