Abode Publication

MARKET I NG

Modern technology enables us to process a client’s property and have it not only

on the web, but also on our database and in the hands of our buyers within a

matter of days.

The package includes high resolution digital photography for use on the website

and in magazines and newspapers, accurate and detailed floorplans, location

maps, production of on-line printable colour brochures together with off-line

details, plus copywriting and distribution of advertisements to be displayed in

press advertising.

Constant research allows us to offer our clients some of the most innovative

developments and advances in technology ahead of our competitors, from SMS

to Email Property Alert.

Where to invest time and money before marketing your property

It is a known fact that a buyer makes up their mind within 10-15 seconds of

walking through the front door. With our experience in both the market place and

offering interior design solutions, we can help you achieve a quicker sale.

Preparation and empathy are the keys. When you like a property, you start to

imagine living there. Part of our job is to work with vendors to help remove the

barriers to that process, then to show you, the buyer, what physically exists and

crucially, in achieving the best price for the vendor - to show the potential of the

house, how it and your life there might evolve over the years.

Too few vendors allow time for anything other than stage two - showing the house

as it is. As a result, they often set and accept a lower price than necessary, or take

what should have been preparatory action only after their house has failed to sell.

By that time, any buyers that are interested feel in a strong position to negotiate.

So what steps should vendors take to ensure maximum appeal for their property?