Red Squirrel Publication

MARKETING

Modern technology enables us to process a client’s property

and have it on the web, on our database and in the hands of

our buyers within a matter of days.

The package includes high resolution digital photography for

use on the website and in magazines and newspapers, accurate

and detailed floorplans, aerial views, location maps, production

of on-line printable colour brochures together with off-line

details, plus copywriting and distribution of advertisements to

be displayed in press advertising.

Constant research allows us to offer our clients some of the

most innovative developments and advances in technology

ahead of our competitors, from SMS to Email Property Alerts.

WHERE TO INVEST TIME AND MONEY BEFORE

MARKETINGYOUR PROPERTY

It is a known fact that a buyer makes up their mind within 30

seconds of walking through the front door. With our experience

in both the market place and offering interior design solutions,

we can help you achieve a quicker sale.

Preparation and empathy are the keys. When the buyer likes a

property, they start to imagine living there. Part of our job is to

work with vendors to help remove the barriers to that process,

then to show the buyer what physically exists and crucially, to

show the potential of the house, how it might evolve over the

years to suit any family.

Too few vendors allow time for anything other than stage two -

showing the house as it is. As a result, they often set and accept

a lower price than necessary, or take what should have been

preparatory action only after their house has failed to sell.

By that time, any buyers that are interested feel in a strong

position to negotiate.

So what steps should vendors take to ensure maximum appeal

for their property?